Sophie Lain


Graze Out Of Home Campaign

Brief: Capitalise on the seasonal health obsession of January to introduce millions of new customers to our protein bites.

6 sheet and 16 sheet

In situ around London, Leeds and Manchester


Sampling Activity

Sampling in action

Subscription leaflet to go with samples


Senior Copywriter: Sophie Whitehead
Head of Design: Ellie Edwards
Designers: Dan Haigh and Mairi Hughes
Brand Director: Pia Villa
Agency: jkr

Online Campaign

Objectives: Support January retail campaign, tie in OOH creative, ensure consistent messaging across all touchpoints, encourage customer participation.

Key message: graze gives me the power to achieve my goals
Tone: Positive, uplifting and accessible
Strategy: Motivational content empowering our customers to be happier and healthier.

Content for the nutrition booklet that arrives in subscribers' regular graze boxes

Sheet of stickers


Goodie bag with products sent to influencers

The graze ambassador program is a list of influencers who love graze so much they will give us social exposure for free. All together their follower count comes up to over 5 million.

Social Content

Encouraging grazers to share their victories an resolutions with the hashtag #icanuary.

Blog Content

---> Click to read the lead post of the campaign

Featured in the footer of CRM activity in January.

Posts on the blog linked to from social


Senior Copywriter: Sophie Lain
Social Media Manager: Phoebe Muchmore
Nutritionist: Jess Dyer
Photographer: Justin De Souza
Designers: Katharine Mugridge and Julie Zaragoza