Graze Out Of Home Campaign
Brief: Capitalise on the seasonal health obsession of January to introduce millions of new customers to our protein bites.
6 sheet and 16 sheet
![](https://freight.cargo.site/t/original/i/edc4cc0635bd46d9110dd60d4b505ec14991053f03014d29afb4315456858f02/Screen-Shot-2018-01-17-at-18.03.29.png)
In situ around London, Leeds and Manchester
![](https://freight.cargo.site/t/original/i/526663d7c52a2d333d45416dceb4b99ed14836d359e8d344ebaba35001dfd542/ads.jpg)
Digital
![](https://freight.cargo.site/t/original/i/14d266e0020eca9b189779849ecb31201f8f997fea19dc47c0625069f040324f/ezgif-5-1d21348d5d.gif)
Sampling Activity
Sampling in action
![](https://freight.cargo.site/t/original/i/722f5c49c8d5e1b91695bdaea005c60b0409327e3a341567e9018cafe1f350ad/Screen-Shot-2018-01-16-at-18.25.41.png)
![](https://freight.cargo.site/t/original/i/2d8fabcd836b879aa102ff1f7cfc218ff09a3f821a98fc8b6387d734b37bb241/samplers.jpg)
Subscription leaflet to go with samples
![](https://freight.cargo.site/t/original/i/1c86fb2742e3718bb69be71879c016cdf03da2915ee22b220527137b95a37bbf/leaflet.jpg)
CREDITS
Senior Copywriter: Sophie WhiteheadHead of Design: Ellie Edwards
Designers: Dan Haigh and Mairi Hughes
Brand Director: Pia Villa
Agency: jkr
Online Campaign
Objectives: Support January retail campaign, tie in OOH creative, ensure consistent messaging across all touchpoints, encourage customer participation.
Key message: graze gives me the power to achieve my goals
Tone: Positive, uplifting and accessible
Strategy: Motivational content empowering our customers to be happier and healthier.
Content for the nutrition booklet that arrives in subscribers' regular graze boxes
![](https://freight.cargo.site/t/original/i/9bd1521c6b96693dfff6b0c6d498c5d01bc5bd9ca073fc68148073d2ffb8e6ee/january-booklet.jpg)
Sheet of stickers
![](https://freight.cargo.site/t/original/i/ff9947438dc83a24758396c6b17221094cedc6d42291f67761b55017d6e8a7de/Screen-Shot-2018-01-18-at-14.50.38.png)
![](https://freight.cargo.site/t/original/i/b365d0f9f86d1aa5e7c62065cb4a0b97ed7bc3f97b54a972a83a09916948ad13/boxes.jpg)
Influencers
Goodie bag with products sent to influencers
![](https://freight.cargo.site/t/original/i/807bb186bc415eadd55337e7f79ff1caf8bccf957caec6ff5f8b5e96f019f793/influencers.jpg)
The graze ambassador program is a list of influencers who love graze so much they will give us social exposure for free. All together their follower count comes up to over 5 million.
Social Content
Encouraging grazers to share their victories an resolutions with the hashtag #icanuary.
![](https://freight.cargo.site/t/original/i/844932b235648522ef8a823026b90918050dccdc12fb23e6f60883ebaec0a4ff/Screen-Shot-2018-01-18-at-14.52.16.png)
![](https://freight.cargo.site/t/original/i/fdee14890b13616486af667a8ad4e301bc4b099c8f52d60f846813e457ac3b8a/instagram.jpg)
Blog Content
---> Click to read the lead post of the campaign
Featured in the footer of CRM activity in January.
![](https://freight.cargo.site/t/original/i/64a400f7e2345cc5dcb295d9daa2e2f7b268509eb8faf11767daa1bdfcaad5fd/Screen-Shot-2018-01-17-at-16.48.45.png)
Posts on the blog linked to from social
![](https://freight.cargo.site/t/original/i/4c35483f673c05718c46f44d2d89709023df7d2baeea3599e3d319787cb0928b/Screen-Shot-2018-01-18-at-14.56.47.png)
CREDITS
Senior Copywriter: Sophie LainSocial Media Manager: Phoebe Muchmore
Nutritionist: Jess Dyer
Photographer: Justin De Souza
Designers: Katharine Mugridge and Julie Zaragoza