Sophie Lain
—HOME
—CV

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Senior Copywriter &
Award-Winning Blogger



I’ve got heaps of experience in all aspects of writing, from online content to TV ads to tone of voice. I love writing for brands I can get excited about, where I can work with other talented creatives to share that excitement with customers.

Interested? Let's connect!

LinkedIn, The Dots, Medium

Some brands I've written copy for...

Gousto
Candy Kittens
Marmite
Wagamama
The Body Coach
Paws.com
Race For Life UK
Graze
Aberlour
De Montfort University
Traveljunction.com
Bio-Oil
Elivar
Oddka
P20
SeaWorld
Very Lazy
Chivas Regal
Jameson
Butlin’s
Greenvale
Havana Club
iCandy
FIFA
Lee Abbey Devon

A few guest blog posts:


"How to store your fruit and veg to keep it fresher for longer and reduce food waste" on the Daily Star online (original post on the Gousto blog)

"5 easy and tasty snack swaps that will make you instantly healthier" on the Pure Gym blog

"Small Steps to Making a Positive Difference in 2018" on Be Richmond

"The J-Law photo leak: why your opinion is important" on Grace + Truth

Skills:


Copywriting: Headers, taglines, social, video scripts, emails, articles, long form, UX copy, blog posts, POS, OOH, packaging

Collaborating: Brainstorming, concepting, working with designers, working with tech, receiving and giving feedback

Leading: Managing a team, training new creatives, leading a squad, managing freelancers, directing photoshoots, mentoring outside creative, creating and hosting TOV workshops

Visualising: Drawing, scamping, art direction

IT fluent: Adobe Photoshop & InDesign, Google suite, JIRA, Wordpress, Microsoft Office

Bilingual: English (mother tongue), French (fluent)

Experience:


Senior Copywriter
Gousto, London
Feb 2019 - present

Senior Copywriter
Graze, Richmond
Jul 2017 - Dec 2018

Creative Copywriter
Graze, Richmond
Nov 2014 - Jul 2017

Junior Copywriter
Cubo, London
Nov 2013 - Nov 2014

Placements
Digitas LBi, London (2013)
Red Bee Media, London (2012)
Sid Lee, Paris (2011)

Education:


Creative Advertising MA (2.1)
Falmouth University
2012 - 2013

English BA (2.1)
University of Exeter
2009 - 2012

Awards:


The WIM Copywriting Award (Shortlisted)
Gousto Flavour Saviour Campaign
2022

The Gousto Care Award
COVID-19 Crisis Comms
2020

The Drum Digital Advertising Award for Branding
Gousto January Campaign
2020

UK Blog Awards Food & Drink Business (Winner)
The Graze Blog
2018

UK Blog Awards Health & Fitness Business (Highly Commended)
The Graze Blog
2017

Volunteering:


Mentor
Mentor Black Businesses
Jun 2020 - present

Youth Leader
Lee Abbey Devon
Aug 2010 - Aug 2014
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