Tone of voice specialist. Copy Lead. Creative opinion-haver.

Over ten years, I've written (and re-written) tone of voice guidelines, created and hosted workshops, and helped everyone in and out of the creative team solve problems with ideas.

Currently leading copy and content within the *ahem* Brand Team of the Year at Gousto. I love to lay down roots in a B2C brand I care about and help my teammates grow. I seem to have an unlimited appetite for online food subscriptions.

Interested? Let's connect!

LinkedIn, The Dots, Medium

Some brands I've written copy for...

Gousto
Candy Kittens
Marmite
Wagamama
The Body Coach
Paws.com
Race For Life UK
Graze
Aberlour
De Montfort University
Traveljunction.com
Bio-Oil
Elivar
Oddka
P20
SeaWorld
Very Lazy
Chivas Regal
Jameson
Butlin’s
Greenvale
Havana Club
iCandy
FIFA

Skills:

Brand guardianship: Creating and/or evolving brand tone of voice, onboarding and training teams, quality assurance for AI-enhanced workflows, reviewing and developing creative work

Copywriting: Concepting, developing and executing across ATL (OOH, scripts, print, paid social) and BTL (CRM, UX, packaging, direct mail, digital marketing, affiliate marketing, digital product)

Collaborating: Leading cross-functional workflows, creative collaboration with design and photography, operational optimisation, partnering with external agencies

Leading: Managing a team of juniors and midweight copywriters, developing advancing talent, hiring and training new creatives, leading a squad, managing freelancers, directing photoshoots

Training: Creating and hosting workshops, building online courses, one-to-one mentoring

Visualising: Drawing, scamping, art direction

Tech fluent: Gemini, ChatGPT, Figma, Miro, Adobe Photoshop, Google suite, Wordpress

Bilingual: English (mother tongue), French (fluent)

Experience:

Gousto
Copy & Content Lead
Sep 2026 - present
Senior Copywriter
Feb 2019 - Sep 2026

Graze
Senior Copywriter
Jul 2017 - Dec 2018
Creative Copywriter
Nov 2014 - Jul 2017

Cubo
Junior Copywriter
Nov 2013 - Nov 2014

Placements
Digitas LBi, London (2013)
Red Bee Media, London (2012)
Sid Lee, Paris (2011)

Education:

Creative Advertising MA
Falmouth University
2012 - 2013

English BA
University of Exeter
2009 - 2012

Awards:

IPA Effectiveness Award (Bronze)
IPA Awards
2026

Brand Team of the Year
CreativePool
2026

Best Experimental Campaign (Highly Commended)
Performance Marketing Awards
2024

Brand Team of the Year
CreativePool
2023

WiM Copywriting Award (Shortlisted)
Women in Marketing Awards
2022

The Care Award
Gousto OCRAs
2020

Digital Advertising Award for Branding
The Drum Awards
2020

Food & Drink Business Blog Award
UK Blog Awards
2018

Health & Fitness Business Blog Award (Highly Commended)
UK Blog Awards
2017

Volunteering:

Communications Trainer
Gousto Power Up Programme
Nov 2025 - present

Mentor
Mentor Black Businesses
Jun 2020 - May 2023

Youth Leader
Lee Abbey Summer Camp
2010 - 2014