Aberlour Facebook Community
Brief: Create regular content for the Aberlour Single Malt Whisky Facebook page that engages people in conversation with the brand.
Insight: Aberlour customers love to talk about Aberlour Whisky.
Strategy: Provide Aberlour lovers with a platform to talk to each other and with the brand, and supply them with useful information and entertainment.
Click to view live page.
(all posts written between Feb '14 and April '15)
This was a particularly challenging account as Facebook is not a social platform that naturally fit with the target audience. However, I was able to come up with and write social posts that performed well engaged the audience and grew the following. I also worked with the account manager at Pernod Ricard and helped build the relationship, to the point where she requested I continue to create content with them on a freelance basis after leaving the agency.
Example of a week's worth of posts featuring products, lifestyle and PR
Most liked and shared post
CREDITSClient: Pernod Ricard
Junior Copywriter: Sophie Lain
Junior Art Director: Niall Kerry
Creative Director: Trevor Chambers
Social Media Manager: Charlotte Campbell